What’s the deal with content?

Successful content marketing—much like a delicious cookie—requires a careful mix of quality ingredients to be irresistible to your audience; several cups of creativity, a satisfying brand narrative for richness and flavor, and the essential binding agent (consistency).

Generative AI might play the role of a shiny automatic mixer to speed up the process, but it doesn’t address challenges like:

🍪 “We have no clue where to start.”

Whether you’re a new business or undergoing an ambitious rebrand, creating a new recipe can be a little intimidating. What type of content do I need? What message am I trying to get across to my audience? Who IS my audience, for that matter?

Every how-to content guide or marketing influencer has different answers to these questions. But their insights aren’t tailored to your specific business.

🍪 “We’re struggling to create a process.” 

Content marketing is far more than just creating cool assets. Without streamlined workflows to guide your ideas through researching, mapping, reviewing, scheduling, and distribution, all of those half-baked concepts will end up languishing in the company Dropbox—never to see the light of day.

🍪 “We have no room to scale.”

Your CEO or head of marketing posting a blog every couple of weeks might be (just about) manageable, but what happens when you want to expand your brand’s reach? Content repurposing and leveraging user-generated content will only get you so far if nobody has the bandwidth to take charge of your content strategy.

This is where I come in!

I take a blank slate or an inconsistent, underperforming strategy and create the perfect recipe for content that’s irresistible to your customers and prospects. If you want to take the pressure off your already stretched marketing team and ensure consistency and quality in your content efforts, I can help.

Why work with me?

You want to know what I can do, so let’s get right into the meat (or should I say, the dough!)

I’m a global team player. Finding a talented strategist in your backyard isn’t easy. This is why I’ve worked for US companies from New Zealand, and New Zealand companies from the US. Remote collaboration across time zones is second nature for me. I know how to cultivate a working relationship of trust and respect that overcomes the need to be in the same room.

I’ve worked with organizations big and small. I’m equally at home working with a scrappy startup or a Fortune 500 company. No matter whether I’m reporting directly to the CEO or collaborating with a large in-house marketing team, I design a flexible workflow for communication and content delivery that matches your precise needs.

I drive results. I’m not just talking about SERP (though I’m pretty good at that too - see below). Viewing content marketing only as a source of inbound leads or collecting #1 spots limits the scope of what it can achieve for your business. But if you’re looking for a holistic strategy that reinforces PR, brand positioning, product marketing, and sales enablement, I’m your gal.

Who have I worked with?

For specific content pieces, check out my full portfolio.

And because I know you’re wondering…

Why do I lead with a photo of a giant cookie?

I’m glad you asked!

This photo was unearthed when I struggled to compose an open to work post after an untimely layoff in 2023. 

I was tired of seeing stuffy, cookie-cutter LinkedIn content that was devoid of personality in the name of being ‘professional.’ So, I decided to take ‘that’s the way the cookie crumbles’ a bit too literally to celebrate my soon-to-be unemployment - and my network loved it. 

‘Cookie girl’ represented the kind of marketing professional I wanted to be - so I decided to make her the centerpiece of my personal brand. 

She highlights the quirky, irreverent side of my personality that I suppressed a lot as an insecure graduate. And more importantly, she gives YOU a sense of who I am and what I’m like to work with. 

Think of it as a kind of mutual screening tactic. A potential client or workplace that sees a cookie selfie on my home page and bounces probably wasn’t going to be a match made in heaven anyway (and that’s okay with me!)

Since made it to the bottom of this page, I think this is a good sign that you and I would get on well! The next step is scheduling a time to chat and see what I can do for you.